CBF EUROBASKET 2025 LTD

 

INVITATION TO TENDER FOR THE PROVISION OF SOCIAL MEDIA AGENCY SERVICES, FOR FIBA EUROBASKET 2025, LIMASSOL GROUP

 

TENDER REFERENCE: CBF25/2024/002

 

23rd of April 2024

 

Introduction and overview

 

Cyprus Basketball Federation (CBF), is the governing body of basketball in Cyprus. CBF has been selected by FIBA (Fédération Internationale de Basketball) to host and organize a group of the FIBA EuroBasket 2025 in Limassol, Cyprus.

 

CBF Eurobasket 2025 Ltd, a subsidiary of CBF and a nonprofit company, has been delegated the right to organize FIBA EuroBasket 2025.

 

FIBA EuroBasket, is a European national teams’ competition, organized every 4 years in 4 different European countries. For 2025, besides Cyprus, Finland, Poland and Latvia, will host the competition.

 

In Limassol, the group will be hosted from 28th of August 2025 until 5th of September 2025. 6 national teams will participate, including Cyprus national team. 15 games will be played in 5 game days and is expected that around 80,000 fans, will watch the competition live, while millions will watch it on TV worldwide.

 

Requirements

 

CBF EuroBasket 2025 (CBF 2025), is currently reviewing candidates for the Provision of Social Media Agency Services, Tender Reference: [CBF25/2024/002] to assist the CBF 2025 in the following ways:

 

1. Create campaigns that will increase the awareness of the competition, both to basketball fans and non-basketball fans

 

2. Build the fan base of FIBA EuroBasket 2025 in Cyprus.

 

3. Create engaging social media content, increasing both the awareness and acquisition targets

 

4. Create acquisition campaigns that will help increase the tickets and merchandising sales

 

5. Increase the social media followers

 

CBF 2025 and the successful Tenderer, will enter a binding contract commencing on 30th of May 2024 for 7 months, with the provision of renewal until 15th of September 2025.

 

CBF 2025 issues this tender, to source the best candidate to achieve our strategic objectives. When the tender submissions will be received, we will then ask for an in person/online presentation for the shortlisted companies.

 

Tender budget

 

The maximum tender’s budget, is set to €40,000 (forty thousand euro) including media buying, for a period of 7 months (30.5.2024 – 30.12.2024).

 

Scope of work

 

Working closely with the Commercial and marketing team, the selected agency will be responsible for the following:

 

Strategy, Planning and Media:

 

- Prepare an approach that will make recommendations on the most effective way to fulfil the strategic targets.

 

- This will include an approach to media buying and making recommendations on the investment required to build the fan base and convert them to possible buyers.

 

- Provide a detailed content calendar outlining the frequency, type, and timing of social media posts.

 

Content Creation:

 

- Create engaging and relevant content, including but not limited to text, images, and videos for campaigns.

 

- Ensure all content adheres to FIBA EuroBasket 2025 brand guidelines.

 

Community Management:

 

- Advise CBF 2025 executive team, on the best way to run its community management internally.

 

Influencer Engagement:

 

- Recommendations on approach to influencer management

 

- Consideration of how to use our athletes, coaches, national team, etc.

 

Advertising and Promotion:

 

- Develop and execute paid social media campaigns to increase reach, engagement, and ticket/merchandising conversions.

 

- Provide regular reports on campaign performance and provide optimization recommendations.

 

- Create advertising banners (FIBA provides most of the templates) which will be used for the competition promotion

 

Analytics and Reporting:

 

- To ensure the efficacy and continuous improvement of the social media campaign, the selected agency will be required to establish, define, and report on specific Key Performance Indicators (KPIs). These should include but not be limited to metrics such as follower growth, engagement rates (likes, comments, shares), conversion rates, and reach of campaigns.

 

- The selected agency should provide a detailed monthly report outlining these KPIs and offer insights and strategies for optimizing campaign performance. This data-driven approach will

 

enable both CBF 2025 and the agency to systematically track progress and make informed adjustments to maximize the campaign’s success.

 

Other information:

 

- The agency can provide any other elements, which think that will assist towards the strategic target

 

Tender requirements

 

In line with our brand and marketing strategy we require agencies to demonstrate the following as part of the pitch:

 

1. Agency Introduction

 

- An introduction to your agency and the dedicated work team, planned to work on the project in case of co-operation.

 

- Any case studies outlining previous experience on similar project, especially in sports environment.

 

- Any similar case, and successful results.

 

2. Strategy and Approach

 

- Demonstrate from a strategic perspective how you would help CBF 2025, to achieve its strategic targets and results.

 

- The agency should explain its approach and process, towards achieving the results.

 

3. Creative Work

 

- Examples of content, created for previous projects and its engagement and conversion results

 

4. Fees

 

- the fee for the period and the fee in case of extension.

 

- the cost of any additional services, that can be provided on a later stage

 

- payment terms

 

5. Partial barter agreement

 

- if the agency is interested to partially offer its services, on a barter agreement basis. This is the biggest sporting event, ever to be hosted in Cyprus.

 

Legal and Brand Compliance:

 

The selected agency must ensure strict adherence to all relevant legal standards and brand guidelines throughout the duration of their service provision. This includes compliance with data protection and privacy laws applicable to digital and social media marketing, ensuring that all campaigns safeguard participant privacy and handle personal data ethically. Additionally, the agency is required to maintain the integrity of the FIBA EuroBasket 2025 brand by adhering to our established brand guidelines in all created content and communication. Failure to adhere to these guidelines may result in penalties or termination of the contract.

 

Contact details For further information or any queries please contact info@cyp.eb2025.com

 

Deadline Tenders to be received no later than 15th of May 2024 at 12.00, by email to info@cyp.eb2025.com

 

The subject heading of the email shall be ‘Invitation to Tender for the provision of Social Media Agency Services. Tender Reference: [CBF25/2024/002]